Healthy skincare completed with the power of aloe, CURE, a highly effective natural brand that contains the healing power of nature to us and us to nature.

Beginning

By. Kim Jeong-moon Aloe

In 1975, the miraculous aloe plant that cured a young man's illness was brought into Korea, and CURE was launched in 1990 to solve children's atopic dermatitis and various skin problems.

Jeju Island

We operate the largest aloe farm in Korea in pristine Jeju Island, and carefully cultivate aloe for 1,000 days to select and infuse effective ingredients.

With Nature

To live in harmony with the environment and to encourage sustainable consumption, we are working to expand vegan and eco-friendly packaging that does not use animal testing or raw materials.

Growing Up

Since launching online sales in 2018, with pride in high quality and ingredients, we have achieved 30 billion won in sales in just five years, and have continued to grow.

Ingredients

We operate Korea's largest aloe farm in Seongsan-eup, Jeju Island, and cultivate it ourselves. As both a farmer and scientist , we constantly strive to convey the healing energy of aloe .

Ingredients
  • Aloe Barbadensis Leaf Juice
    Aloe vera leaf juice
  • Aloe Arborescens Leaf Extract
    Aloe leaf extract
  • Aloe Arborescens Leaf Oil
    Aloe leaf peel oil
  • Aloe Maculata Leaf Water
    Aloe saponaria (Aloe maculata leaf water)
  • Aloe-Biome
    Aloviome (Lactobacillus/Aloe Leaf Extract Ferment Filtrate)
  • Aloe Barbadensis Leaf Water

ESG

Cure
is practicing ESG management to create a sustainable future.

ESG
ESG

Save The Earth

We strive to create sustainable products that take the environment into consideration from the product planning stage .

Vegan
Formula that excludes animal testing

Package
100% recycled paper approved by FSC, SOY INK printing

Easy recycle
Shrink film and water separation label used for easy separation and disposal

Plastic reducing
Increasing products using single materials and developing refillable containers

ESG

Our Philosophies

By reducing any ingredients that would irritate your skin, we focus on the essence of beauty,
applying it directly to ourselves and to those we care about . Cure pursues clean beauty , eliminating unnecessary elements and pursuing optimal efficacy, while also fulfilling our skin's needs.

ESG

Societal Values

Cure's positive influence to help nature and humans live together in a better world.

The Manmanman Life Movement is a movement in which 10,000 supporters each donate 10,000 won to 10,000 children in the poorest countries.

The Sansuyu System is a system that provides Kim Jeong-moon Aloe products free of charge to neighbors in need.

Good Neighbors donates a certain amount of money to share warmth with those in need.