backgroundcurehistory
70 Years of Aloe: The Story Behind CURE
In 1955, Kim Jeong Moon began growing aloe vera on Jeju Island — South Korea's volcanic island off its south...
The CURE Journal
aloedry skinmoisturizingskincare
Balm vs. Lotion vs. Gel: Which Moisturizer Is Right for Canadian Skin?
Walk into any pharmacy in Canada and you'll find an overwhelming number of moisturizers. Lotions, creams, ge...
curemoisturizingskincarewinter skincare
5 Ways Canadians Are Using CURE That We Didn't Expect
When we started shipping CURE to Canada, we expected people to use it as a face and hand moisturizer. That's...
canadacureingredients
How to Actually Read a Skincare Ingredient List
The ingredient list on a skincare product tells you everything the marketing doesn't. Learning to read it ta...
aloecanadadry skinwinter skincare
The Real Reason Your Skin Gets So Dry in Canadian Winters
If you've lived through a Canadian winter — and most of us have — you already know the feeling. Hands that c...
aloecurejeju island
Why Jeju Island Aloe Is Different From Everything Else
If you've ever wondered why Korean skincare brands specifically call out Jeju Island aloe on their packaging...
aloecanadacuredry skin
Balm vs. Lotion vs. Gel: Which Moisturizer Is Right for Canadian Skin?
Walk into any pharmacy in Canada and you'll find an overwhelming number of moisturizers. Lotions, creams, ge...
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